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UK Home Improvement Businesses

Turn Lead Chaos into a Predictable, Profitable Pipeline in 90 Days.

The TradeFlow Alchemy System™ attracts serious homeowners, qualifies them automatically, and books them straight into your diary even while you’re on-site.

  • 24/7 instant follow-up
  • Qualified calls, not tyre-kickers
  • Built for UK trades

In this short call, we’ll review your current lead flow, spot the gaps, and show what your 90-Day Profit Pipeline Buildout could look like for your business.

Andy from Protective Wall Coatings

“Best business decision I've ever made in 20 years”

Andy, Protective Wall Coatings

Here’s Why the TradeFlow Alchemy System Works When Others Don’t.

🎯 Step 1: Attract Serious Homeowners

We start by running deep, AI-driven market research to pinpoint your ideal customers. Then we craft ads that make them take action by positioning you as the obvious choice in the market. Every campaign is handcrafted to attract ready-to-buy homeowners, not browsers.

💬 Step 2: Qualify & Book Calls Automatically

Every enquiry gets an instant text conversation from our 24/7 virtual receptionist. It asks smart questions, builds rapport, filters time-wasters, and books qualified calls straight into your calendar. You close the job while competitors are still “getting back tomorrow.”

📈 Step 3: Optimise for High-Margin Jobs

We constantly feed your sales data back into your campaign so your ads learn what kind of jobs make you the most profit, meaning over time, you get fewer fiddly jobs and more of the ones you actually want.

Andy’s Story

When we met Andy, he’d been burned by other agencies and was convinced that “ads just don’t work for my business.” Three months later he had hired two sales reps to handle the volume of qualified calls and now spends most of his time on cruises in the Med.

“it's a totally different approach to what we've had in the past”
Andy, Protective Wall Coatings
BOOK MY PIPELINE AUDIT

Includes your 90-Day Profit Pipeline Buildout plan.

Your 90-Day Profit Pipeline Buildout

  1. Week 1: Setup

    Facebook access, photos, ad testing

  2. Weeks 2-3: Launch

    First qualified calls

  3. Weeks 4-7: Optimise

    Reduce tyre-kickers, dial-in cost per lead

  4. Weeks 8-12: Scale

    Stabilise weekly call volume, scale campaign if desired

We tune weekly and keep you in the loop.

Which sounds like you?

Referrals / Checkatrade / Bark

Word of mouth and shared leads keep you stuck in the feast-or-famine cycle, chasing scraps and competing on price. TradeFlow Alchemy brings you exclusive, qualified inquiries booked straight into your diary so you can scale consistently.

DIY ads & social

Spending your evenings posting on Facebook or guessing at ad settings isn’t growth, it’s guesswork. Our system handles everything for you: it attracts, qualifies, and books calls automatically, turning clicks into real conversations.

Agencies

Tired of tyre-kickers, jargon, and agencies vanishing when results dip? We’re a small, specialist team so you’ll deal directly with the people running your campaigns. No middlemen, no fluff. Just bespoke strategy, clear reporting, and weekly tuning driven by sales data.

BOOK MY PIPELINE AUDIT

Includes your 90-Day Profit Pipeline Buildout plan.

“From skeptical to 150% convert”
PWC

🏁 Speed Wins — Why faster follow-up means more booked jobs

When someone reaches out, they’re “hot” for a moment. If you wait, they cool off and start researching other options. In other words, you're generating leads for competitors!

According to a recent Harvard Business Review study:

  • Leads contacted within 5 minutes are 21× more likely to convert than those reached after 30 minutes.
  • In home improvements, 95% do not respond inside 5 minutes and 71% miss the 1-hour mark. That is lost revenue.

Why a simple auto-text isn’t enough

Studies show that auto-replies without a clear next step underperform. The real win is instant, meaningful follow-up that asks questions, nudges, and sets up the next move while their interest is still high.

How our system crushes lead lag

  • Replies the moment a lead submits – 24/7 while you’re off-duty or on a job.
  • Conversational follow-up (not a single “Thanks, we’ll get back to you”).
  • Answers questions and builds rapport with a helpful, upbeat tone that matches your brand.
  • Qualifies based on your criteria (and disqualifies unsuitable leads).
  • Books calls or home visits right inside the chat.
  • Smart reminders if they don’t respond.
  • You close the job while your competitors are still “getting back tomorrow.”

Our Campaign Success Promise

We constantly tweak and improve your campaign throughout the 90-day period to ensure it’s profitable, including full rebuilds at no extra cost if necessary. No long contracts. Just results.

Take Control of Your Pipeline

So if you’re tired of chasing tyre-kickers and want a proven way to stack your diary with ready-to-buy homeowners, let’s map out your 90-Day Profit Pipeline Buildout – powered by the TradeFlow Alchemy System™.

Book My Free Pipeline Audit

Includes your 90-Day Profit Pipeline Buildout plan.

Only 4 new partners accepted this quarter.

FAQ

Are the leads exclusive to us, or shared like Checkatrade/Bark?

Exclusive. Every enquiry is generated under your brand and routed only to you. No lead pools, no auctions, no race to the bottom.

How quickly will we see real results once we go live?

We’ll be live within 7 days and most campaigns see first qualified enquiries within 14. The first 30 days focus on dialling in targeting, creative, and the offer; by 60–90 days we’re optimising toward consistent cost-per-qualified-call and home visits, not just clicks.

What’s the monthly investment, and what does it actually include?
  • AI follow-up & booking only: from £400/month.
  • Full growth programme (ads + funnel + AI follow-up + CRM): typically £1k–£3k+/month.

Ad spend is separate and fully transparent in your accounts. Every plan includes campaign management, tracking, and ongoing optimisation.

Are there any setup fees or hidden costs?

No hidden fees. Build, tracking, and integrations are included in the monthly. The only additional cost is phone usage (texts/calls) inside the CRM, billed at minimum rates and based on your actual usage.

Is there a contract or can we cancel anytime?

No long contracts. We work on a simple rolling agreement. If it isn’t delivering the value you want, you can cancel at any time. Straightforward and respectful.

How do you measure ROI beyond just “cheap leads”?

We optimise for booked work and profit, not vanity metrics. Dashboards track lead → qualified call/home visit → quote → won job, with postcode and job-type breakdowns so you can see revenue and profit clearly.

Can we choose the postcodes and job types we want to prioritise?

Absolutely. We target by service area and postcode, and weight spend toward your most profitable zones. We also filter by job type (e.g., full kitchen refit vs small repairs) so you’re not wasting time on low-margin work.

How do you prioritise higher-value jobs and filter out low-margin work?

We use a self-improving system that feeds back which leads converted and at what profit. It notices patterns (e.g., postcode clusters, project scope) and refines targeting so campaigns bias toward high-profit jobs and away from fiddly, low-margin time sinks.

Are we too small/too busy for this to make sense?

If you’re busy or simply don’t have the budget for advertising, the chatbot is the win: it follows up instantly, books the right calls, and saves hours of chasing, bringing simplicity, reliability, and higher conversion from the enquiries you’re already getting.

What if our sales process is messy? Can you help with that?

Yes, without changing your sales style. We implement instant SMS chatbot follow-up, a tidy pipeline, reminders, and rescheduling. In most cases, when follow-up is nailed, conversion often doubles because speed-to-contact fixes the biggest leak.

Does the chatbot sound human?

Totally. It’s text-only, on-brand, and natural. No one has ever suspected it isn’t human. It asks custom questions to gather exactly the info you want (budget, timelines, access, photos) and you can intervene whenever you want. We can even make it chat in your tone of voice!

Do you integrate with our CRM (or set one up if we don’t have one)?

We provide a powerful CRM where the chatbot operates natively, helping you prioritise leads, record conversations, automate processes, and more (use as much or as little as you like). We can simultaneously send leads to your existing CRM if desired.

What do you need from us to launch smoothly?

Access to your Facebook account (takes 20 minutes), your visual assets (photos, videos, logos), and a 5-minute questionnaire. With this info, we can be live within 7 days.

What happens if results aren’t there, do you rebuild campaigns at no extra cost?

Yes. If something misses, we iterate and rebuild creative and targeting at no extra cost during the engagement. The job is outcomes, not excuses.

Is this a pushy sales call?

No. Pushy sales are not our style! It's a short practical session to provide value up-front and see if we can profitably help. If we're not a good fit, we'll point you toward a simpler next step. No pressure, no hard closes.

Book Your Free Pipeline Audit

Fill out this form (takes 30 seconds) and then book a slot that suits you. We’ll audit your current lead flow, show you the gaps, and map out your 90-Day Profit Pipeline Buildout.